Press / Special articles
Date: 31.05.2013 13:45
bredent group impresses with complete solutions at IDS 2013
A record outcome in all respects: The 35th International Dental Show came to an end after five days with 125,000 trade visitors from 149 countries – this is a 6% increase compared to IDS 2011. A considerable rate of growth was also achieved on the exhibitor side, over an exhibition area of 150,000 m2 (+ 3.4 %) and with 2,058 companies (+ 5.3 %) from 56 countries. The dental industry showed itself to be a strong position with a large number of new products.
The trend with regard to innovative products and technologies was also clearly noticeable on the bredent group's stand at the fair. With the motto "Perfect implant-prosthetic solutions using innovative materials and technologies", the bredent group perfectly reflected the zeitgeist that emerged from IDS.
The bredent group won over its visitors with innovations from the fields of implantology, implant prosthetics and dental technology. The strategic focus lay on innovative aesthetic and new prosthetic possibilities for restoration. New materials such as BioHPP (a high-performance polymer with physiological properties) for fixed and now also removable dental prostheses, the addition of BioHPP blanks to the CAD/CAM range of materials and the corresponding breCAM.cutter mill, as well as the repositioning of the thermopress injection moulding system with the new multifunctional Polyan IC total prosthesis material, added the finishing touches to the bredent group's reputation as a leader in innovation.
The SKY elegance abutments, individual abutments with "white shade" and "off-peak" properties, clearly stood out from the competition when it came to aesthetic and prosthetic solutions. This concept for permanent restorations, using the innovative, white-coloured, high-performance polymer BioHPP from the bredent group and a special titanium base, which is also marketed under the name "COEVO" for the leading implant systems, is proof that perfect implant-prosthetic solutions can be achieved using innovative materials and technologies. The ability to remould the elegance titanium base individually with the unique white high-performance polymer BioHPP, so that it is absolutely free of gaps, is an innovation that has been sought after for a long time now. Moreover, a prefabricated variant is available. Both solutions were immediately received with enthusiasm by dentists and dental technicians. In particular, the shock absorption available for the implant and the outstanding opportunities offered by these abutments to add value and in terms of aesthetics will guarantee sustainable enthusiasm and have already resulted in an overwhelming demand for the bredent group.
The bredent group's competence in the field of plastics formed the central part of the exhibition stand, which covered an area of over 440 m2. For over 25 years now, the bredent group has been selling plastics and passing on this know-how to the dental technicians through first-class products. This encompasses everything that has even the slightest link to thermoplastic and chemoplastic resins. Accordingly, this area housed the new products from the visio.lign veneer system (crea.lign freestyle – veneer system in free-form layering, red-white aesthetics, new design of the neo.ling P full teeth) and the new HIGH.lign prosthetic plastics – as well as crown and bridge materials that met with unbridled enthusiasm. Around the clock, top-quality speakers presented the diverse options regarding pre-fabrication and individualisation.
The digital work flow was developed by CAELO digital solutions from a comprehensive product chain of hardware and software components, in order to close any gaps in the existing digital work flow. Thus, we will offer innovative software solutions for the digital design of dental prostheses in the future.
With "COEVO" prosthetic solutions on implants, the bredent group is pursuing a further innovative and flexible approach with regard to the implant-abutment range. This continuously growing abutment range opens up completely new concepts related to the use of new materials for prosthetic implant technicians and implantologists. It is not only users of the SKY Implant System who can make use of this innovation – users of implants from the companies Straumann® (Bone Level®), Astra-Tech® (OsseoSpeed TX®) and Nobel Biocare® (NobelActive®) are already benefiting from it.
Once again, the bredent group has shown that it is vital to bridge the gap between dentists and dental technicians. Patients can only be satisfied by combined treatment, coordinated between the different parties involved. Patient satisfaction is the result of balancing the performance achieved and that perceived by patients. Patients generally base their assessment on the implant prosthetic restoration, as they can evaluate its quality on the basis of aesthetic, haptic and functional characteristics.
As a leading dental fair, IDS 2013 has once again lived up to its reputation and shown that its highest priority is the safety and quality of medical devices. The bredent group has dedicated itself wholeheartedly to these criteria, and is now looking back on a successful fair – always with one eye on the next major event, SKY Meeting 2014, to be held from 22 to 24 May 2014 in the Maritim Hotel Berlin.
The bredent group is an internationally-active, family-run company.
It develops and produces optimally coordinated stand-alone products, system solutions (e.g. in implant prosthetics) and "Made in Germany" treatment concepts. These enable dentists and dental technicians to produce and maintain high-quality, cost-effective aesthetic restorations that ensure periodontal hygiene.
The bredent group strives to be amongst the best. That is why the employees are always ready to deliver excellence for our clients and their patients, with the necessary flexibility and openness.
With its expertise and innovative drive, the bredent group is the paradigm for the dental market.
Marketing Manager of the bredent group
Tel: +49 (0) 7309 / 872-396
Fax: +49 (0) 7309 / 872-605