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Date: 02.06.2014 15:25

Uniting for success - the bredent group's new marketing strategy with shared leadership

The bredent group entered into 2014 with new zest and new objectives. The company has taken a decisive step in improving communication with customers, interested parties and patients by investing in a shared leadership approach in marketing. This communication strategy will focus on the bredent group's multidisciplinary product portfolio, which includes complete therapy concepts and system solutions. This will allow the dental teams from implantology and prosthetics, dental technicians and manufactures to grow even closer together to provide their patients with the very best treatment.

The marketing director of bredent medical, Rudolf Moser, explains, “Only with this dual leadership approach in marketing are we able to meet the high demands of the two divisions and ensure the most effective collaboration, both internally and externally.”

The marketing director of bredent, Milko Wrona, adds, “For many years the bredent group's main focus has been the development of exceptional solutions; there has been rather less focus on marketing these solutions. For me, it is an exciting challenge to make our various users aware of these solutions; some are still hidden gems waiting to be discovered.”

The provision of implant-supported prosthetic treatment will mark the initial phase of this collaborative communication strategy. For this, the bredent group will supply sophisticated therapeutic concepts, protocols and interlinked system solutions, including but not limited to, infection control, implant systems, prosthetic materials and veneering materials.

The bredent group is an internationally operating, family-run company.

The bredent group develops optimally matched individual products and system solutions, for example in the implant prosthetic sector, and therapeutic concepts "Made in Germany" as well as manufacturing them. These enable dentists and dental technicians to fabricate and receive high quality and economical periodontal-hygienic and aesthetic prosthetics.

The ambition of the bredent group is to be among the best. This is why the employees are always committed to top performance for your customers and their patients with the necessary flexibility and openness.

With its competence and innovative power, the bredent group is a leading example on the dental market.

Press contacts

Rudolf Moser
Head of Marketing & Communication
bredent medical GmbH & Co. KG
Telefon +49 (0) 7309/872-611
Telefax +49 (0) 7309/872-605

Milko Wrona
Head of Marketing & Communication
bredent GmbH & Co. KG
Telefon +49 (0) 7309/872-396
Telefax +49 (0) 7309/872-605