Press / Special articles
Date: 15.06.2015 11:15
Two charming gentlemen treated immediately!
A review of the bredent medical exhibition
Two people. Both male. The first: a youthful, easygoing, trendy guy with a single tooth gap.The other: a seasoned middle-aged man with a potentially edentulous jaw. Both have one thing in common – a bright, charming smile despite an unattractive oral situation. These images took pride of place on the exhibition walls of the bredent medical stand from 10th -14th March 2015 at the International Dental Show (IDS) in Cologne. The core message: „no worries – one session is all it take“s – fast, safe and immediate treatment for patients available in a single, hassel-free procedure.
Immediate restoration is a hot topic in the dental industry. And at bredent medical it's the subject of focus par excellence. This is most apparent in these two testimonials which represent the market-leading immediate restorative thearapies and can now be found in almost all communication media. These images were also the centre of attention at the IDS. Many interested parties came to the bredent medical stand to gain an understanding of the innovations in immediate restoration. Included among these, in particular, were BioHPP SKY elegance abutments, with which tooth gaps can be closed immediately. Thanks to the material qualities of the high performance polymer BioHPP, the implant is protected from overloading in the healing phase. This renders further abutments changes uneccessary, meaning that the soft tissue does not have to undergo multiple trauma. BioHPP SKY elegance abutments can, for example, be used either as temporary or as definitive abutments. Even as a crown abutment, the tooth gap can be immediately restored.
bredent medical also has a suitable solution for older patients with a jaw that is potentially edentulous – the SKY fast & fixed therapy. Here, in many cases, patients can receive a fixed provisional bridge directly after implantation with no worries.
Many other exhibitors were also offering implant-supported solutions. However, bredent and bredent medical were the only ones to offer immediate restorative therapies holistically for dentistry and dental technology. „WE ARE ONE“ was the new slogan, which was also presented in bold lettering at the stand. With this, the bredent group emphasised once more the close collaboration between both divisions, especially with regard to dental teams composed of dentists and dental technicians for the benefit of the patient.
Looking back, the exhibition was a resounding success. The result: a huge number of visitors, many interesting conversations, numerous new ideas and inspirations, as well as outstanding sales results both domestically and abroad. bredent medical will continue to work with drive and determination to offer the best possible treatment options both now and in the future, according to the wishes and needs of patients and users.
The bredent group is an internationally-active, family-run company.
It develops and produces optimally coordinated stand-alone products, system solutions (e.g. in implant prosthetics) and "Made in Germany" treatment concepts. These enable dentists and dental technicians to produce and maintain high-quality, cost-effective aesthetic restorations that ensure periodontal hygiene.
The bredent group strives to be amongst the best. That is why the employees are always ready to deliver excellence for our clients and their patients, with the necessary flexibility and openness.
With its expertise and innovative drive, the bredent group is the paradigm for the dental market.
Head of Marketing & Communication
T +49 (0) 7309/872-611
F +49 (0) 7309/872-605